Ayurvedic Medical College Connect
Today, herbal medicine is being scientifically researched, reviewed and recommended by scientists and medical professionals across the world. Traditional systems of medicine like Ayurveda have the potential to become a global health solution. However, this can only be possible if the drugs are scientifically-backed and offered in a convenient, modern format.
Scientific validation of proprietary Ayurvedic formulations lies at the core of Himalaya. Our founder, Mr. M. Manal, rigorously tested the therapeutic properties of Rauwolfia serpentina before Serpina, the world's first antihypertensive drug, was launched in 1934.
With the aim to reach out to the student community and bridge the gap between academia and Ayurvedic industry, Himalaya started its Ayurveda Medical College (AMC) Connect campaign. Now, in its eleventh year, the AMC Connect reaches out to over 200 Ayurveda colleges across India, Nepal and Sri Lanka. The programs under the AMC Connect initiative emphasize the need to build scientific rigor into ayurvedic practice in order to contemporize it and make it relevant in modern society.
Some of the activities conducted under AMC Connect include:
- Jivaka and Ayurvisharada awards: Awards instituted to recognize and reward academic excellence in over 140 Ayurveda colleges across India. The awards are granted to the first and second rank holders in each of these colleges every year.
- Continuous Medical Education (CME) programs: Workshops and seminars with guest lectures by eminent Physicians and Surgeons. Lectures focus on the importance of contemporary scientific validation of Ayurvedic practice.
- Rural Medical Camps: Conducted in association with National Service Scheme Units of Ayurvedic Colleges, which includes general health checks and specialized camps for diabetes detection and bone mineral density, amongst others
- Sports by way of games and cultural activities to lighten up the spirits of students amidst hectic study schedules
- Quiz events under the exclusive program 'Ayurwhiz', a National Level Quiz competition for Ayurveda college students held every two years
- Public social awareness drive: Blood donation, health awareness events and biodiversity conservation awareness programs at colleges
- Himalaya Infoline: A quarterly scientific magazine for under-graduate students
The programs under the AMC Connect initiative emphasize the need to build scientific rigor into Ayurvedic practice in order to contemporize it and make it relevant in modern society. This website will further deepen the engagement between Ayurvedic colleges, students and the industry.